Well I've made a big decision... I've reduced all my bookshelves by £5 (the ones that were previously £30 are now £25, and the ones that were £25 are now £20... the Beach House Bookshelf Necklace, which was already on sale for £20, has been further reduced to £18 until the end of the month)! Why did I do this...?
The reason! I've been making these necklaces for a while now. I'm getting better and faster, and I'm less wasteful with the materials. Also, I feel like I can handle any increase in volume if more people buy them at the lower rate. Most of the sales this month have been for my Beach House Bookshelf Necklace, which has been at £20, which is the rate I had been thinking of lowering many of the necklaces to - and since I'd been thinking about this change for a while, and I just decided to go for it!
It might not seem like a big difference, but these necklaces are actually what pay my bills! 90% of my sales come from people buying my bookshelf necklaces, so this actually feels like a big change for me as the impact could be big. Hopefully it all works out, and perhaps my jewellery will reach a wider audience. I'm ready and curious to see what happens!!